From insight to impact with Peters and AngelaWEB

Behind every bag of Peters is more than fertilizer. It also carries the expertise of ICL specialists: from technical experts to advisors in the field. Their knowledge helps growers make better nutritional decisions based on data. In modern ornamental production, success is about knowing exactly what the plant receives, and why.

That is exactly where AngelaWEB3.0 and Peters come together. Growers are balancing rising expectations, tighter margins, and fewer opportunities to correct mistakes during cultivation.

Know exactly what nutrients are available to the plant

Originally developed to support ICL’s internal agronomists and technical specialists, AngelaWEB3.0 has grown into a powerful tool for growers and advisors worldwide.

At ICL, we know that growers need more than ever to understand the facts behind fertilization. We call it “making fertilization transparent”. Whether it is simulating nutrient release from a specific Osmocote formulation or understanding the effect of irrigation water in combination with water-soluble fertilizers, it is all about knowing which nutrients are actually available to the plant. That insight is the foundation of data-driven decisions in the greenhouse and in the nursery.

The reality is that fertilization decisions are often still made based on recipes that have been used for years, or on adjusted existing feeding programs. Both approaches can work, but they also carry risks. From our experience, we know that nutrient ratios can drift out of balance over time. In many cases, issues arise not only from the recipe itself, but also from the way fertilizer tanks are prepared in practice.

This is where digital insight adds value. AngelaWEB3.0 allows growers to analyze, simulate, and improve their fertilization strategy, turning assumptions into measurable outcomes.

ICL’s International Technical Manager for Ornamental Horticulture Lianne van Wijk.

Confidence through data

For International Technical Manager Lianne van Wijk, who worked on the technical side of AngelaWEB3.0, the goal is clear: make complex nutrition understandable and actionable.

“AngelaWEB3.0 helps growers see the effect of different fertilizers on plant requirements,” she explains. “By combining crop needs, product data, and water analysis, growers can design a fertilization strategy that truly fits their situation.”

The result is not just better insight, but more confidence. “We see that users feel more confident in their advice and decisions, because they can support them with data,” Lianne adds.

When insight meets reliability

Insight alone is not enough. AngelaWEB3.0 makes it possible to define the right ratio, timing, and dosage, but the outcome depends on the consistency of the product.

“The calculations in AngelaWEB3.0 are based on exact formulations,” Lianne adds. “That means the fertilizer must be reliable, consistent, and fully soluble. Otherwise, the results won’t match the prediction.”

This is where Peters water-soluble fertilizers play a crucial role. A strong nutritional base with controlled-release fertilizers like Osmocote can be optimally complemented by the purity and consistency of Peters. Together, they help growers translate the strategy defined in AngelaWEB3.0 into reliable performance in practice.

From fertilization to crop management

The real value of combining AngelaWEB3.0 with Peters becomes clear in practice. AngelaWEB3.0 identifies imbalances, simulates improvements, and defines the optimal approach. Peters ensures that this strategy is executed exactly as intended.

ICL experts describe it as a shift from fertilizer choice to fertilization strategy. AngelaWEB3.0 helps transform Peters from a product into part of a broader crop management approach.

By applying Peters in the right proportion, at the right moment, and with the correct dosage, growers move from reactive fertilization to proactive crop management.

Supporting growers in a changing industry

The importance of a data-driven approach is increasing. AngelaWEB3.0 continues to evolve along with the industry. “We closely follow changes in water, substrates, and fertilization practices,” Lianne explains. “And we continuously look at how to integrate these developments into AngelaWEB3.0, making sure that growers are not just keeping up, but staying ahead.”

Building better crops, from the start

At its core, the combination of AngelaWEB3.0 and Peters is about one thing: control.

Control over nutrient availability.
Control over plant performance.
And ultimately, control over crop quality.

Because in modern ornamental production, strong crops do not happen by chance. They are built on insight, expertise, and reliable nutrition, working together.