ProSelect: Trusted Quality, Proven Purity – Built on the Higher Voluntary Standard

Seed selection is a decision that underpins sports turf performance. Whether you’re preparing a championship golf green, a top-flight football pitch or a high-use municipal surface, seed quality needs to meet the highest expectations.

That’s why ICL produces its ProSelect range to the Higher Voluntary Standard (HVS) – the most stringent benchmark for grass seed in the UK.

What is the Higher Voluntary Standard?

The Higher Voluntary Standard (HVS) is the UK’s most robust quality assurance scheme for amenity grass seed. Developed to exceed basic legal requirements, HVS ensures seed meets stricter criteria for purity, germination, and contamination. To qualify, seed must demonstrate:

• Minimum 98% purity
• High germination rates
• Strict control of contaminant species

For turf professionals, this translates to seed that is clean, reliable, and ready to perform.

Why it matters

At ICL, we understand that delivering a high-performing, consistent playing surface begins with the right cultivars. ProSelect mixtures are formulated using top-ranked varieties from BSPB trials – selected for wear tolerance, disease resistance, sward density and visual quality.

But strong genetics are only part of the picture. Particularly during overseeding, even small levels of contamination from off-types, weed grasses or undesirable species can affect sward uniformity and surface quality. By working to the Higher Voluntary Standard, we provide turf managers with added confidence that what’s listed on the bag is what’s delivered in the mix — with high purity, consistency and traceability built in.

A standard to depend on

Producing ProSelect seed to HVS standards is one way we demonstrate our commitment to quality. Every mix is formulated with precision and supported by agronomic research and field-tested performance.

We know the realities professionals face: short renovation windows, variable weather, and surfaces that must meet expectation from the outset. HVS approval gives you added confidence that your seed choice supports those demands — with consistent purity, dependable germination, and no surprises.

Confidence in every bag

With ProSelect, turf managers have a clear choice: seed built on performance, backed by science, and produced to the highest standard available in the UK. The Higher Voluntary Standard is more than a label – it’s part of how we ensure every bag delivers what you expect.

For consistency, reliability and trust in your overseeding or renovation strategy, ProSelect is seed you can count on.

Contact us to learn more about how the HVS-backed ProSelect range can support your surface performance goals.