ICL Launches FertiTour Information Center

Growers in France are the first to experience our latest initiative to support farmers and growers with the launch of FertiTour, an agriculture information center on wheels. This mobile unit provides comprehensive information about our diverse range of innovative crop nutrition solutions, empowering farmers to make informed decisions for their agricultural practices.

The FertiTour trailer, equipped with state-of-the-art technology and interactive displays, will embark on a nationwide tour across France, visiting 12 key locations throughout the year. The tour aims to reach growers in various regions, ensuring accessibility to farmers across the country.

FertiTour will deepen the connection, knowledge, and understanding of our customers about the variety of solutions we offer to the agricultural world!

FertiTour represents a significant step forward, providing farmers with in-depth knowledge of the latest advances in crop nutrition. The mobile center features an array of informative exhibits, demonstrations, and interactive, hands-on experiences showcasing ICL’s extensive sustainable and innovative solutions tailored to meet the diverse needs of farmers’ crops.

By bringing the information directly to the growers’ doorstep, FertiTour offers a unique opportunity for farmers to engage with our agronomists, ask questions, and gain insights into the most effective fertilizer solutions for their specific crops and farming practices.

ICL’s commitment to sustainable agriculture and continuous innovation is at the core of the FertiTour project. By showcasing our comprehensive portfolio of fertilizers and crop nutrition solutions, we aim to empower farmers to make informed decisions, maximize productivity, and contribute to a more sustainable and resilient food chain.